by Paul R. Daugherty, H. James Wilson, and Karthik Narain
Unlike other major innovations where the technology was a relatively stable “product” when business started adopting it, the evolution of generative AI and LLMs will happen in parallel with adoption because the breakthrough is so big. Companies can’t afford to wait. Leaders must begin now to do the hard work of reinventing jobs and creating the most effective mix of human, automated, augmented, and emergent tasks in the context of the company’s specific business.
Because adoption and evolution of the technology will take place almost simultaneously, generative AI will be continually disruptive. But it will also unleash human creativity and empower people to solve problems that were unsolvable before.