The Value of Reputation: Understanding the Current Marketing Ecosystem for Content Producers.
J Am Coll Radiol. 2019 Oct;16(10):1509-1510. doi: 10.1016/j.jacr.2019.04.021. Epub 2019 May 21.
Grossman KA, Fishman EK, Horton KM, Rowe SP.
As Charles Dickens so famously opened in his A Tale of Two Cities , “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Both the media industry and medicine can often be alluded to in this way, because people are frequently divided about how best to characterize the current times and predict what the future holds. In the 2 years since I last spoke at Johns Hopkins , although there have continued to be transformative changes in media and how people consume it, in some respects everything has remained the same. In particular, depending on who you ask about the current marketing ecosystem in media, you will continue to receive conflicting answers in which some respondents will tell you it is the “best of times” and others are convinced it is the “worst of times.”
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