David Ruohoniemi, Arun Krishnaraj
AJR Am J Roentgenol . 2025 Mar 26. doi: 10.2214/AJR.25.32820. Online ahead of print.
Radiology is experiencing a growing workforce shortage, presenting opportunity for disruption by nonphysician practitioners (NPPs) and artificial intelligence (AI). According to Christensen's Innovator's Dilemma, disruptors typically serve low-demand markets before advancing further. AI enhances NPPs' capabilities, potentially commoditizing radiology. To counter this disruption, radiologists must incorporate AI as a sustaining innovation and redefine their roles beyond simple image interpretation. Proactive adaptation will determine whether radiologists can maintain their value or yield ground to emerging competitors.