J Am Coll Radiol. 2015 Nov;12(11):1234-6. doi: 10.1016/j.jacr.2015.03.003. Epub 2015 Apr 17.
McGrath AL1, Bhargava P2.
Abstract
The ACR's Imaging 3.0TM campaign strives to increase radiology's visibility and leadership in healthcare. The underlying framework necessary to achieve these goals is improving our communication skills with our referring physicians and patients. This need was recently highlighted in a study whose authors concluded that referring physicians overwhelmingly request greater interaction with radiologists and that limited time to discuss imaging results with radiologists is a hindrance to patient care [1]. With the advent of PACS, there are fewer reasons for clinicians to visit the reading room. Therefore, when the opportunity to interact with our referring physicians arises, we must go beyond simply being available. We must learn to communicate with influence, and this is where understanding charisma helps.